This morning I thought I’d dip into my bag of subscriber mail, and see what sort of questions my bunch of ye olde subscribers have for me today.

Aidan has a question about my guarantee..

“Hi Keith, I like your style. You can be a bit much at times but I appreciate your honesty. One thing I’m wondering about is your guarantee. I find it hard to believe that you would guarantee a website for life. How does this work exactly?, Aidan”

 
Yup – absolutely. It does exactly as it says on the tin.

Should you find yourself unhappy with the work that I’ve carried out, you can at any stage ask for your money back, even if it’s DECADES from when you got your website work done.

But I doubt you’ll ever need to chuckles…

You see, I don’t build your website to be some meek, emasculated pansy, one that sits in a remote corner of cyberspace “hoping” that a buyer comes along and buys from him.

No sir.

It won’t be some tame and timid ninny too “nice” to ask for the sale, scared out of his wits for fear of having to sell something to somebody.

Instead you’ll get a confident, tough and rugged chunk of online real estate that knows what it wants, and knows how to get it.

One that converts leads like crazy, turning them into hot little prospects.

So that’s why I offer my guarantee. Nobody’s gonna use it.

‘Twould make about as much sense as taking an axe to a money machine.

But hey.. if for whatever reason you do wish to use it, you’re more than welcome to.

Can’t say fairer than that, can I?

End internet “hope” right here and now

Stay Hungry,

Keith “Rugged” Commins

P.S. One of the biggest lessons I got in the business over the last few years was that of having the confidence to give a solid guarantee that stands resolutely behind the service I offer.

Now I don’t know you operate your business, maybe you have a guarantee, maybe you don’t…

But if you DON’T have one, you have to ask yourself why you don’t.

Yes, there will be folks who’ll take advantage of you, but in main people are surprisingly honest, and there simply aren’t opportunistic hordes of people loitering in the bushes waiting to rip you off.

Now you don’t necessarily have to be a crazy bastard like me and offer one for life, but you should be offering some sort of guarantee that inspires confidence in your customers.

And if you can’t inspire that level of confidence, do you have any right to be in business in the first place?