If you’re a Dublin 15 business owner looking for a website that has sales and profits as its core focus, then you need not look any further.

My name is Keith Commins, Ireland’s only “direct response” web designer and I’m here to let you in on a little secret.

Your average common-or-garden website while certainly may look very pretty, usually does very little to compel a visitor to buy anything.

They delight with their amazing graphical prowess, but fail miserably when it comes to salesmanship.

It’s the equivalent of sending out a smoking hot supermodel to work as your sales rep.

Easy on the eye certainly, but clueless as to how to sell.

Now while the odd specimen of drooling masculinity may very well buy from her, it will be for the wrong reasons.

Overall, it makes far more sense to send out a grizzled 30 year sales veteran who understands your product intimately and knows how best it can solve your customers problems.

Now don’t get me wrong: I’m not saying to ignore great design, or advocating creating sites so bloody ugly they make your monitor crack. I’m saying that your message and how exactly your business helps your customers should be central to everything you do on your website, making it the core focus of its attention.

Your “Unique Selling Proposition” needs to shine through, and for this to be your sites focus.

The design should compliment this, NOT the other way around.

Usually the design is everything, with the message a very poor second.

If it’s even worried about at  all.

A revolutionary approach some might think, but well….I think it’s just common sense.

Now I don’t know you, and I’ve no idea what your priorities are.

Maybe you want a branding website that just acts as a placeholder for your business.

Or else you desire to have a very simple web presence which just gives your visitors some basic information about what you do.

Nothing wrong with either of those options.

But, if you’re a Dublin 15 business owner who wishes to use the web first and foremost to sell, then the next step is to grab your FREE report on how some web designers are costing your business time and money plus your BONUS traffic generation mini course, by leaving your details in the box below, and I’ll take care of the rest.