This post takes up from where I left off with a previous post, “Why Do You Really Want A Website”.
In that particular post I discussed whether getting a website is the right option for you, and if you are considering getting one developed, are you really getting one created for the right reasons?
I suppose my intention in that post was to pose a few logical questions, to try and flush out whether you are getting one merely because everyone else is, or for some other superficial reason.
But, if your mind is made up and you feel you absolutely, positively feel it is a necessity for your business, then here are a few things to consider.
First off, what is the end result you wish your website to deliver? Is it straight ahead sales, opt-ins to your email list or newsletter, or is it just to “get your name out there?” Somewhere where your customers can go to find your contact details and read your “about us” page?
Your website needs to have a specific, definite purpose.
Every page on your site should be centred around evoking your “most wanted response”, whether it’s getting your prospect to email you, subscribe to your list, or take out his credit card and give you some of his hard earned money in exchange for your product or service.
It should be designed in such a way as to make this most wanted response as streamlined as possible.
I base this approach to design on the discoveries of a (tragically) little known Italian economist called Vilfredo Pareto. Pareto was a rather smart chap who lived in 19th century Italy, who happened upon an interesting statistic when attempting to explain the disparity between Italy’s wealth.
He noticed that approximately 80% of the country’s wealth lay in the hands of 20% of the people. What’s more, he then noticed that this fact equally applied to the wealth distribution of other countries.
Intrigued, he dug further. He found, much to his amazement, that this was a phenomenon which repeated itself through other areas of the universe.
80% of the wealth is owned by 20% of the population.
80% of your revenue comes from 20% of your customers.
And when it comes to your typical website, 80% of your return are caused by 20% of its features.
So with the 80-20 rule firmly in mind when building a site, the first and most obvious difference is the lack of unnecessary clutter. Everything on the site is there for a definite reason, and its presence must be justified.
The entire site is streamlined with the goal of bringing about a “most wanted response” from your prospect, whether it’s to buy your product, make an inquiry via telephone or send an email.
Its built with focusing on the 20% of your site which gives you 80% of your return, and doing more of it, and less of the 80% which only brings you 20% of your return.
If it doesn’t sell your product or service, it’s gone. Nothing is there for the hell of it, or because the designer wanted to let her creative juices flow.
It’s set up in such a way to make your most wanted response as easy as possible to achieve, which usually is to have your prospect buy or get in touch.
Nothing else is on the agenda, except creating a lean selling machine.
There are most definitely are no links to social media sites like Facebook. (In what sane universe does it make sense to send your visitors away from your website to ADD-riddled blackholes like Facebook? In no sane universe, that’s where. )
Nothing is there for the hell of it.
No fancy graphics are added just because they happen to improve the overall aesthetic value.
There are no errant links to any external sites where there’s a high probability your prospects attention will be lost.
The end result is a piece of web real estate where your prospects are under no illusions as to what you can do for them. They will unequivocally that you are the business to fix their problems, how you will go about doing it, and what they need to do in turn.
It leads to an environment where sales flourish, and profits pour.
If getting a no-nonsense, profit pouring website developed for your business makes sense for you, then you need to give me, Keith Commins, a call right away on 087-7426631.