“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
George Bernard Shaw
I’m an argumentative sort, a dude who doesn’t tow the party line.
A contrarian, if you will.
I guess in most people’s eyes, I’m unreasonable.
It’s not because I take a weird perverse pleasure in disagreement, it’s simply down to results I like to achieve.
Following the well worn path trodden by the “mediocre majority” will always lead to a mediocre return.
So, in order to achieve better than average results, it’s necessary to go against the grain somewhat, to be unreasonable.
When it comes to web design, the reasonable approach is to build pretty, ornate and aesthetically pleasing websites that delight and enchant.
Sites that leave the visitor mesmerised by their beauty, and bowled over by the thrilling user experience.
So thrilled by their “awesomeness”, they forget about what they were looking to buy, leaving their credit card firmly ensconced in their tightly-clasped wallets.
That is the reasonable approach.
The unreasonable way is to create a stripped-to-the-waste selling machine, battle hardened by years of tough, grueling training at coalface of commerce.
One that has one sole purpose in mind: to sell your product.
An unashamed wallet-loosener that springs credit cards faster than Don Juan drops drawers.
Not one that arses around with hollow user experiences.
Or one which wastes time dazzling with branding.
A selling machine.
Like Shaw said, all progress depends on the unreasonable man.
So how reasonable are you?
Are you a reasonable, go-with-the-flow kind of person, someone who is happy to achieve the same sort of results as the “mediocre majority?”
Or you that unreasonable innovator whom the world truly needs, a shining beacon of hope and progress in a sea of utter mundanity and mediocrity?
One you can answer that..
If you are unreasonable, and want that the kind of results online that only come with direct response web design, then you better give me a call on 087-7426631 to start getting the results that only true innovators like you dare to achieve.
Keith “Unreasonable” Commins